Privacy policy
Thank you for visiting our website and for your interest in our company. The protection of your personal data is important to us. Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. This includes information such as civil name, address, telephone number and date of birth.
As this data is under special protection, we only collect it to the extent that is technically necessary. Below we explain what information we collect during your visit to our website and how it is used.
Our data protection practices comply with the provisions of the German Federal Data Protection Act (BDSG) and the German Telemedia Act (TMG). We will collect, process, and store your personal data exclusively for the purpose of processing enquiries and, where applicable, for processing orders/contracts. Your data will only be used for further purposes specified in the consent, e.g. for information about offers via newsletter, etc., if you have previously given your separate consent.
1. Responsible body within the meaning of § 13 para. 1 TMG / § 3 para. 7 BDSG
The controller within the meaning of data protection law is
trAIDe GmbH
Hohenstaufenring 42
50674 Cologne
E-mail: service@traide.de
Fax: +49 (0)221 – 935 445 56
2. Anonymous / pseudonymised use of the website
You can visit our website without providing any personal data. Pseudonymised usage data will not be merged with the data of the bearer of the pseudonym. Pseudonymised user profiles are not created.
3. Special functions of the website
Our website offers you various functions that collect, process and store personal data when you use them. We explain below what happens to this data:
– Contact form(s):
We will only use the data collected via our contact form(s) to process enquiries received via the contact form(s). Once the enquiry has been processed, the data collected will be deleted immediately, provided there are no statutory retention periods.
4. Data transfer / purpose limitation
We only pass on personal data to third parties if this is necessary for us to fulfil our contractual obligations, in particular to process a concluded contract. Personal data will not be passed on to third parties except for the stated purposes of contract and payment processing.
If you provide us with personal data as part of an express consent, this data will only be used for the purpose on which the consent is based and which you have agreed to in advance. We will only store your personal data for as long as this is necessary for the intended purpose of data collection or as required by law. You can revoke your consent at any time.
Your legitimate interests will be taken into account in accordance with the statutory provisions. You can obtain information about the stored data concerning you from the controller.
5. Statistical evaluation of visits to this website
When this website or individual files on the website are accessed we collect, process and store the following data: IP address, website from which the file was retrieved, name of the file, date and time of retrieval, amount of data transferred and notification of the success of the retrieval (so-called web log). We use this access data exclusively in a non-personalised form for the continuous improvement of our website and for statistical purposes.
We also use the following plugins and active script content to analyse visits to this website:
– CrazyEgg (Dnn506yrbagrg):
Our website uses CrazyEgg, a service provided by Crazy Egg, Inc, 16220 E. Ridgeview Lane, La Mirada, CA 90638, USA. CrazyEgg uses cookies, among other things, which are stored on your computer and enable your use of the website to be analysed. During use, data, in particular the IP address and user activities, may be transmitted to a server of Crazy Egg, Inc. and stored there. Crazy Egg, Inc. may transfer this information to third parties if this is required by law or if this data is processed by third parties. You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating the execution of Java Script in your browser or by installing a tool such as ‘NoScript’. Further information on the subject of data protection at CrazyEgg can be found at the following
link: http://www.crazyegg.com/privacy. You can find an opt-out option at the following link: https://www.crazyegg.com/opt-out.
– Google Googleadservices / Google AdWords Conversion / Google Dynamic Remarketing:
We work together with Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA in the area of “online marketing” in order to recognise whether an internet user has become aware of our website via a Google advertisement. Google uses “cookies”, which are stored on your computer and enable your use of the website to be analysed. The cookies for so-called “conversion tracking” are set when you click on an advert placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you wish to deactivate these cookies for “conversion tracking”, you can set your browser to block cookies from the domain “googleadservices.com”. To prevent the execution of Java Script code from Google altogether, you can install a Java Script blocker (e.g. www.noscript.net or www.ghostery.com). If you would like to learn more about these methods or would like to know what options you have to prevent this information from being used by Google, click here: https://support.google.com/adwords/answer/1722022?hl=de.
– Google Analytics:
This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google). Google Analytics uses various techniques, including so-called ‘cookies’, which are stored on your computer and enable the use of this website by visitors to be analysed. The information obtained by Google Analytics about your use of this website is transmitted to Google servers, which may be located in countries outside the member states of the European Union and may also be located outside the contracting states of the Agreement on the European Economic Area. By activating IP anonymisation within the Google Analytics tracking code on this website, your IP address will be anonymised by Google before transmission. This website uses a Google Analytics tracking code that has been extended by the operator gat._anonymizeIp(); to enable only anonymised collection of IP addresses (so-called IP masking). On behalf of the operator of this website, Google will use this information to analyse your visit to this website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of Google cookies by selecting the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the Google cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). The security and data protection principles of Google Analytics can be found at http://www.google.com/intl/de/analytics/learn/privacy.html.
6. External content and/or processing of data outside the EU
We use active JavaScript content from external providers on our website. By accessing our website, these external providers may receive personal information about your visit to our website. In this case, data may be processed outside the EU. You can prevent this by installing a JavaScript blocker such as the browser plugin ‘NoScript’ (www.noscript.net) or deactivating JavaScript in your browser. This can lead to functional restrictions on websites that you visit.
We use the following in detail:
– DoubleClick:
Our website uses DoubleClick, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. DoubleClick is used to display adverts when you visit our website. DoubleClick uses information (but not personal data such as your name or email address) about your visits to this and other websites in order to display adverts about products and services that are of interest to you. If you would like to learn more about these methods or know what options you have to prevent this information from being used by DoubleClick, click here: http://www.google.de/policies/technologies/ads/.
– Google:
Java script code from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) is loaded on our website. If you have activated JavaScript in your browser and have not installed a JavaScript blocker, your browser may transmit personal data to Google. We do not know what data Google links to the data received and for what purposes Google uses this data. To prevent the execution of JavaScript code from Google altogether, you can install a JavaScript blocker (e.g. www.noscript.net).
– Google APIs:
Google APIs from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) are used on our website. This is a programme interface provided by Google. During use, data, in particular the IP address, may be transmitted to Google. You can prevent the collection and forwarding of personal data (in particular your IP address) to Google and the processing of this data by Google by deactivating the execution of Java Script in your browser or installing a tool such as ‘NoScript’.
– Googletagmanager.com:
Java script code from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) is loaded on our website. If you have activated JavaScript in your browser and have not installed a JavaScript blocker, your browser may transmit personal data to Google. We do not know what data Google links to the data received and for what purposes Google uses this data. To prevent the execution of JavaScript code from Google altogether, you can install a JavaScript blocker (e.g. www.noscript.net).
– gstatic:
Java script code from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) is loaded on our website. If you have activated JavaScript in your browser and have not installed a JavaScript blocker, your browser may transmit personal data to Google. We do not know what data Google links to the data received and for what purposes Google uses this data. To prevent the execution of Java Script code from Google altogether, you can install a Java Script blocker (e.g. www.noscript.net).
7.Information on the use of cookies
We use cookies on various pages to make visiting our website more attractive and to enable the use of certain functions. Cookies are small text files that your browser can store on your computer. The process of storing a cookie file is also called ‘setting a cookie’. You can set your browser yourself according to your wishes so that you are informed about the setting of cookies, decide on a case-by-case basis whether to accept them or generally accept or generally exclude the acceptance of cookies. Cookies can be used for different purposes, e.g. to recognise that your PC has already had a connection to a website (persistent cookies) or to save recently viewed offers (session cookies). We use cookies to offer you an enhanced user experience. In order to use our convenience functions, we recommend that you allow the acceptance of cookies for our website.
8. Data security and data protection, communication by e-mail
Your personal data is protected by technical and organisational measures during collection, storage and processing in such a way that it is not accessible to third parties. We cannot guarantee complete data security when communicating by e-mail, so we recommend that you send information requiring a high level of confidentiality by post.
9. Revocation of consent – data information and change requests – deletion & blocking of data
According to the Federal Data Protection Act, you have a right to free information about your stored data and, if necessary, a right to correction, blocking or deletion of this data. Your data will then be deleted unless there are legal regulations to the contrary. You can revoke any permission you have given us to use your personal data at any time. You can send requests for information, deletion and correction of your data and suggestions at any time to the following address:
trAIDe GmbH
Hohenstaufenring 42
50674 Cologne
E-mail: service@traide.de
Fax: +49 (0)221 – 935 445 56
Created by:
© IT-Recht-Kanzlei DURY – www.dury.de
© Website-Check GmbH – www.website-check.de