Organized by trAIDe GmbH in collaboration with our local partner Royalty Consultants as part of the Market Entry Program (MEP), the showcase event in the United Arab Emirates (UAE) and Qatar provided the 14 participating German companies from the civilian security technologies and services sector with new business opportunities in these dynamic markets.
In advance, participants were prepared for the particularities of these markets during a digital workshop, where they presented their products, services, and individual market goals. This preparation made it possible to strategically plan on-site B2B meetings and select suitable potential partners. The trip began with a briefing in Dubai, supplemented by insights from Philipp Schulte of the German Federal Ministry for Economic Affairs and Climate Action (BMWK) and regional experts. Participants received valuable information on the political and economic conditions, as well as the specific challenges and opportunities within the security industry. In addition, tax and business-related aspects of the UAE and Qatar were discussed in detail, helping participants refine their strategic approach and optimize upcoming discussions.
Another key element of the program was a presentation event where German companies showcased their expertise in cybersecurity and physical security. This event not only represented an important opportunity to gain potential partners but also to establish high-level contacts. Further program elements included company visits that provided participants with deeper insights into the local markets, as well as direct B2B meetings that offered a platform to present their solutions to potential partners on-site. These targeted B2B appointments helped the companies pursue their objectives more effectively.
Through targeted matchmaking and direct interaction with potential business partners, the participating companies were able to make valuable contacts and identify as well as expand their market opportunities in the UAE and Qatar. Despite strong competition, the market for civilian security technologies in the UAE and Qatar proved to be a promising sector for companies ready to successfully introduce their niche solutions and innovations.
