The project “Business Initiation Tunisia Water Management,” carried out by trAIDe GmbH, took place from 20.06.2022 to 23.06.2022 and aimed to introduce German companies from the water and wastewater management sector to the Tunisian market. The project participants achieved successful results in the form of high-quality business contacts and promising cooperation opportunities. They received individual market analysis, business partner identification and business initiation to improve their market entry strategies. Seven German companies took part. They were active in the fields of water supply/infrastructure, wastewater treatment, measurement technologies and irrigation. trAIDe worked closely with the local partner BMCC, which offered comprehensive expertise in the Tunisian market and in the environmental sector.
The project implementation included an intensive preparation phase, including digital workshops and individual consulting to identify potential business partners. A target market analysis provided the companies with detailed insights into the political and economic situation of the Tunisian water sector. Several events were held during the business initiation trip, including the “Tunisian-German Water Congress” to present the German participants, political briefings and matchmaking events, which led to over 100 individual business appointments. The participants also visited local water supply and wastewater treatment plants to gain insights into the Tunisian water industry.
The participants praised the professional organization, the quality of the B2B appointments and the cooperation with the local partner. Despite challenges in acquiring participants due to pandemic concerns and economic uncertainty, the project proved to be a success. The recommendation for future developments includes increased follow-up of the business meetings to ensure long-term added value. Overall, Tunisia offers interesting opportunities for German companies in the water management sector as a water-scarce country with increasing demand for water treatment and wastewater treatment.
